Logo Rationale

Logo: The redesigned Myers LLP logo harnesses architectural columns’ potent symbolism to reflect the legal profession’s core values. It features three geometric columns that converge into a singular, cohesive structure, subtly forming the letter ‘M.’ This unity of geometric shapes not only signifies strength but also embodies the firm’s collaborative ethos. The interplay of these elements represents the collective foundation upon which their firm is built, signifying a blend of resilience, teamwork, and durability.

Typeface: For the typeface, we chose Addington CF for its clarity and distinguished presence, echoing the architectural themes of its logo. Addington CF, with its strong serifs and clear, readable design, complements the structural motif, mirroring the precision and authority crucial in the legal field. Its modern yet timeless appeal ensures that its brand communicates reliability and professionalism, essential traits that resonate with its clientele. This selection supports their visual identity’s goal: to be accessible yet authoritative, bridging traditional values with contemporary practice.

Logo Colours

The colour palette has been carefully chosen to represent the firm’s dynamic and dependable nature, aligning with their clients’ expectations and the firm’s core values.

This shade of red is energizing and bold, representing passion, strength, and confidence. Utilized in one of the columns, it symbolizes the firm’s determination and commitment to advocating for their clients’ interests. Red commands attention and is traditionally associated with leadership and ambition, qualities that Myers LLP embodies.

This bright, clear blue represents clarity, trust, and communication. Used in the second column, it reflects the firm’s dedication to transparency and integrity in all dealings. The colour blue is universally associated with reliability and calmness, reassuring clients of their steadfastness and rational approach.

The third column features a softer, more approachable shade of turquoise, blending the calm reliability of blue with the growth and balance associated with green. This colour suggests adaptability and healing, representing the firm’s commitment to providing solutions and supporting clients through complex legal landscapes.

Overall Color Strategy: The combination of these colours not only provides a visually appealing and distinct identity but also carries deep symbolic meaning aligned with Myers LLP’s values and client-centric approach. The contrast between the vibrant red and the calming blues creates a dynamic and balanced visual identity, mirroring the firm’s blend of vigorous advocacy and thoughtful counsel.

Myers LLP

Introducing Myers LLP, a prominent Winnipeg-based legal practice renowned for its multifaceted expertise.

In crafting Myers LLP’s new brand identity, the Smokehouse team designed a logo that blends the firm’s illustrious history with a bold, contemporary aesthetic. Our approach impacts every aspect of Myers LLP’s overall design and communications, including a distinctive logo, a modern colour palette, stationery design, tradeshow exhibits, compelling marketing materials, signage, a dynamic website, and social media. as well as supporting digital assets.

ClientMyers LLPServicesPrint, Web, Digital, Social MarketingYear2017Linkmyersfirm.com