Good design doesn’t just grab attention; it holds it, communicates a message, and builds trust. As legendary designer Paul Rand once said, “Design is the silent ambassador of your brand.” Without it, companies risk blending into the endless sea of competing messages. Here are two examples of successful companies that use design effectively.

In a world where we are constantly bombarded with visual content—ads, apps, websites, and products—design has become the tool for cutting through the noise.

Take Allbirds, for example, a brand that skyrocketed in popularity by pairing thoughtful design with sustainability. Their branding and website reflect simplicity and eco-consciousness, which mirror their product ethos. The minimalist design prioritizes usability while communicating their values. This consistency in design has earned Allbirds not only a loyal customer base but also a reputation as a thought leader in the sustainable fashion market.

Another great example is Glossier, the direct-to-consumer beauty brand. Glossier leveraged clean, approachable design to break into an oversaturated market. Their soft, minimalist packaging and vibrant social media aesthetic spoke directly to their audience—millennials and Gen Z. The design didn’t just sell products; it created a lifestyle. Their visually cohesive strategy enabled them to build a loyal community and push through the clutter of a highly competitive industry.

When businesses neglect design, they fail to stand out and risk losing relevance. In today’s saturated market, customers make split-second decisions based on what they see. Poor design leaves potential untapped, while great design turns ideas into memorable experiences.

As the designer Milton Glaser famously said, “There are three responses to a piece of design—yes, no, and WOW. Wow is the one to aim for.” In a world where impressions are made in moments, great design is not optional—it’s essential. Invest in it, and your brand will not just survive but thrive.

Start a free discovery call with us today and take the first steps in embracing design as an indispensable business tool.

Music Sport Style